On April 15th, Huawei presented its latest flagship smartphone, the P9, at the Shanghai Gymnasium. No fewer than 5,000 VIP guests – an absolute attendance record for Huawei – were present at the spectacular event.
But the event was also groundbreaking in other ways. For the occasion, Huawei had prepared an unprecedented “concert” set-up, complete with on-site auditory, visual and electric effects. The mesmerizing sound, the incredible lighting effects, and the fashionable show stage made for a truly unique and compelling press conference.
The stage was designed to resemble the “B/W+ Color dual-lens” camera of the P9 smartphone, creating a “double circle” effect. The same approach was adopted for the on-site lighting design. A total of 14 Barco HDF W26 projectors were employed in a 7 by 2 blending and stacking pattern. The main background panel was 128 feet wide and 23 feet high, covering a floor area of 39 by 59 feet. To ensure smooth visuals across the arched connection between the background panel and the floor, the built-in warping software in the Barco projectors was used. The Barco E2 system and EC50 controller on the console enabled full control of the screen’s content.