Barco is fully on track to achieve its strategic goals for cinema laser projection, expanding across the globe with installations by more than 40 top exhibitors in over 20 countries.
With 100+ installations, Barco has more premium laser installations today than all other premium laser alternatives combined. Barco’s laser strategy focuses on two goals:
• Radically improve the movie experience at a very attractive TCO with Barco’s Flagship Laser series, thereby giving exhibitors the opportunity to create a differentiating premium movie experience that generates a very strong return on investment.
• Offer considerable cost savings versus traditional lamp-based projectors, while providing superior image quality with Barco’s Laser Phosphor series. These projectors come both as new and as retrofit kits, making existing Barco lamp-based projectors upgradable to Laser Phosphor on-site.
Unprecedented image quality The Barco Flagship Laser projector range provides a differentiated, premium movie experience. Recent surveys indicate that moviegoers give the highest image quality scores to Flagship Laser-illuminated screens, also acknowledging that they would visit the theater more often and pay a higher ticket price for the laser-projected movie, boosting revenues for exhibitors. These top-line indicators, combined with our operational efficiencies and cost savings (from the elimination of lamp swaps), make a very solid business case for Barco’s Flagship Laser.
Pushing the boundaries further with Barco Flagship Laser At CinemaCon, Barco is introducing a high-contrast version of its Flagship Laser series. With a contrast ratio of 6000:1, it doubles the contrast of the existing Flagship Laser high-brightness version and almost quadruples the contrast of 4K lamp projectors while still reaching brightness levels up to 40k lumen.
Barco Laser Phosphor series – cost efficiency and superior image quality rolled into one Barco is also rolling out its new Laser Phosphor cinema projectors to help exhibitors benefit from laser projection in every auditorium across their entire circuit. The DP2K-15CLP and the DP2K-20CLP are the first of a much broader wave of Barco Laser Phosphor projectors. The DP2K-20CLP is the industry’s first 18,000-lumen laser phosphor projector for cinema, featuring three times the brightness of any other laser phosphor offering on the market. Less expensive than Xenon projectors, Barco’s laser phosphor projectors ideally suit the needs of the mid-market and budget-sized cinemas.
See Barco laser projection in action at CinemaCon! Show attendees can experience Barco Flagship Laser and laser phosphor projection, in addition to other innovative CinemaBarco solutions, at CinemaCon from April 11-14 in the following locations:
• Barco Lobby Experience – Entrance into the CinemaBarco Experience at the Milano Ballroom Barco Escape & Auro 11.1: dual-power sensation for immersive entertainment - Milano 5 & 6 • Flagship Laser (RGB) projection & AuroMax® – Neopolitan 1 & 2 • Laser phosphor projection – Neopolitan 3
Also, visit us on the show floor in Booth #2313-A.