Success at ISE 2016

ISE has come and gone for another year – a whirlwind four days of exhibits and demos. Chief, Projecta and Da-Lite loaded booth 2-C42 with the latest solutions, some of which made their debut.

Karen Smidt, Marketing Manager for Chief, said several products generated a lot of interest with the booth visitors. Projecta’s Parallax ambient light rejecting surface, the Da-Plex Semi-Rigid from Da-Lite and Chief’s Suspended Ceiling Projector System were all big hits.

The new website, which combines Chief, Projecta and Da-Lite under one site, also debuted at the show.

“The addition of the website added a new aspect to the show that was wholly about the customer experience,” said Marco Adriaans, Sr. Marketing Manager EMEA. “We showed visitors the benefits of the new site and helped them sign up with an account.”

In case you missed it or need a refresher on what you saw, here’s a run down of each brand’s offerings at ISE.


Projecta FullVision – A new wrap-around projection screen. The border-less and low-profile fixed frame projection screen enables the entire surface to be used for projection. Available in HD Progressive surfaces – the latest technology in projection designed for 4K.

Projecta Parallax – An ambient light rejecting projection surface. Multiple micro-layers achieve light blocking properties and superior viewing angles. Each micro-layer has a function in creating the brightly lit display. Comes in standard or short throw versions.

Check out the Projecta 2016 Catalog


Wireline Advantage – a projection screen for large venues that uses thin steel cables instead of black drop to lower the viewing area to an appropriate height for the audience. The result is stunning with a large screen that is almost invisibly suspended at the right viewing height, leaving the architecture of the room exposed.

Da-Plex Semi Rigid – A rear projection screen that ships in a roll for ease of handling, transportation and installation.


SYSAU Suspended Ceiling Projector System – Designed to cut installation time by one-third, the new design incorporates an improved suspended ceiling plate, column system, mount and universal interface.

Fusion Menu Boards - The new Fusion Menu Board Wall Mounts join a robust line of ceiling mounted solutions to execute any digital menu board application with perfect display positioning and flexible adjustments.

Or download the Chief 2016 Catalog

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