Throwing a New Year’s Eve party with a massive video projection
New Year’s Eve 2014 certainly was a very special night for many inhabitants of Istanbul, Turkey as the city officials of the Beşiktaş municipality decided to organize an amazing party. There was music, of course, and lots of cozy lights and other seasonal decoration. It even snowed, for the first time in ten years. Yet the most spectacular event of the evening was the projection mapping onto the two giant multipurpose towers – 14 and 17 stories high – of the impressive, recently renovated Akmerkez Shopping Center.
Projection on two giant, curved towers A 20-strong team from AV expert NB Teknik and 42 Barco HDX- and FLM- projectors made the video mapping the most impressive one ever seen in Turkey. “We used no fewer than 42 projectors from four different points to make the mapping,” explains Bariş Gül from NB Teknik. “As the towers were immense and curved, it was quite a challenge. Never before had we projected onto two big towers at the same time. The Barco projectors, however, didn’t let us down. We had chosen Barco solutions on account of the exceptional image quality and the professional back-up and that was exactly what we got!”
Massive covering The 'street party' drew 20,000 people to the Akmerkez site and was covered live on several television channels. The event gained hundreds of placements in print and reached over 20 million people online.